Neuvoa Advisors

A-lehdet Oy Satokausi Media Oy

A-lehdet acquires the majority of Satokausi Media - Neuvoa advisor to the buyer

Neuvoa Advisors acted as the advisor to A-lehdet in a transaction where A-lehdet acquired the majority of Satokausi Media Oy. Satokausi Media operates Finland’s largest digital food community and produces content campaigns for food industry advertisers as well as the popular Satokausikalenteri for consumers. The target company reaches 1.1 million Finnish individuals interested in better food choices every month and is knowledgeable about food trends, vegetable seasons, and the everyday needs and desires of cooks.

“I am truly delighted that we are joining the A-lehdet media family and are gaining more opportunities to spread the message of seasonal vegetables to consumers and businesses alike,” says Samuli Karjula, CEO of Satokausi Media.

A-lehdet’s media business has ambitious growth targets, and Satokausi Media aligns well with the company’s strategy. The group’s subsidiaries operate independently, and as a family-owned company, A-lehdet understands and values entrepreneurship. As a diversified company, A-lehdet has extensive experience in accelerating the growth of its group companies. Satokausi Media will continue as an independent subsidiary of A-lehdet.

“The mission of Satokausi Media and the Satokausikalenteri to increase vegetable consumption aligns perfectly with A-lehdet’s goals of promoting sustainable lifestyles and its strong presence in home and food media. Our target audiences complement each other, and together we can enhance the impact of Satokausi Media and create new exciting opportunities for advertisers in the food industry, gardening, or local travel sectors. It is a pleasure to contribute to the company’s growth,” says Anna Ruohonen, Business Director of A-lehtien media.