Collaboration Art Ab Genero Oy Ab
Collaboration Art expands to the Finnish market through the acquisition of Genero Oy Ab from e.g. the A-lehdet group
Neuvoa Advisors acted as financial advisor to Genero’s management and A-lehdet Group (the “Sellers”) in a transaction where Swedish Collaboration Art (CA) acquired an ownership stake in Genero Oy (“Genero”), a Finnish growth marketing pioneer.
Following the transaction, A-lehdet and Genero’s founding shareholders will become minority shareholders in Collaboration Art, supporting Genero’s next phase of international expansion as part of a broader Nordic entity.
Collaboration Art is already present in Sweden, Denmark and Norway. With Genero joining the group, CA now enters the Finnish market with force, and deepens its expertise in growth marketing, marketing automation and AI-driven solutions.
Genero’s 80-person expert organisation will continue as part of the CA Group.
Enhanced customer value through Nordic reach and AI
As part of Collaboration Art, Genero will offer full market presence across Sweden, Finland, Norway and Denmark. The integration is also expected to accelerate the development of Genero’s proprietary analytics platform, Aktio.io.
“It is great to see Genero ready to take its next step internationally. We will remain a minority owner in the new entity and continue to be part of the growth story and the expanding Collaboration Art,” says Heli Arantola, CEO of A-lehdet Group and, until the transaction, Chair of Genero’s Board.
“We see enormous potential in combining our growth marketing expertise with CA’s Nordic platform. For our clients, this means we now have the resources to scale their business across all Nordic markets with even more advanced AI and automation driven tools,” says Rasmus Östman, Genero’s founding partner.
“Genero’s inclusion in the group is an important milestone on Collaboration Art’s growth path. Their innovative culture and focus on measurable growth fit perfectly with our strategy,” adds Gabriel Ghavami, Interim CEO of Collaboration Art.
A-lehdet building growth
A-lehdet Group’s mission is to support entrepreneur-led growth companies in reaching their next stage of development by bringing in the group’s resources, capabilities, leadership frameworks and shared support functions.
“We are truly proud of how Genero has grown and evolved. Its entrepreneurial spirit, capacity for continuous innovation and strong customer focus have been at the heart of its success. Together, we have scaled Genero into a leading player in Finland while it has simultaneously developed pioneering technological solutions such as the Aktio.io AI tool,” says Arantola.
A-lehdet became the owner of Genero in 2018, and the collaboration has supported Genero’s growth into a leading growth marketing agency in Finland.